.New Delhi: Reliance Retail considers to extend Superdry into the athleisure portion which will definitely position it in direct competition with leading activewear brands like Nike, Adidas as well as Asics.Last year, the English fashion label had actually inked a shared project contract with Dependence Brands for the purchase of Superdry's intellectual property assets in India, Sri Lanka, and Bangladesh for u20a4 40 thousand (almost 405 crore back then). Superdry's foray in to the athleisure section in India will certainly be actually an initial for the firm internationally, along with a number of retail stores readied to level all over India. Originally, the firm will certainly offer clothing, as well as eventually footwear after safeguarding BIS qualification." The provider has actually been actually working on a retail style for athleisure items, which has watched a rise in demand since the pandemic. It could consume French retail store Decathlon additionally along with huge layout stores, while Superdry sporting activities will certainly be mid-size shops," claimed a store operator acquainted with the development.Reliance Retail did not react to ET's queries.Sales of leading sporting activities labels have actually run in the past 2 years, steered by raising recognition concerning health and fitness and also surging requirement for athleisure damage. Along with a population of greater than 1.4 billion, India is just one of the fastest-growing and also biggest global markets for sports apparel and also shoes companies.Most global brands have actually been all around in the nation for greater than 20 years as well as have developed by means of collaborations along with cricket and various other featuring activities. The latest candidates, having said that, have actually been actually positioning themselves as pleasant way of life and normal sportswear companies. India is viewing boosting interest in sports such as kabaddi, soccer, beach ball, hockey as well as badminton.Superdry got into the nation in 2012 in collaboration with Reliance Brands, an endeavor of Dependence Retail Ventures Ltd (RRVL). RRVL has relationships along with private style brands in segments like high-end, bridge-to-luxury and also high-premium and high-street way of life like Armani Substitution, Burberry, Bally, Canali, Diesel, Gas, Hugo Supervisor, Hamleys as well as Jimmy Choo, Valentino and also Balenciaga for the Indian market. Reliance Brands likewise obtained plaything store Hamleys in 2019.
Released On Aug 3, 2024 at 09:31 AM IST.
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